Decathlon Sports Kenya is a leader in sports retail, committed to moving the Kenyan people through the wonders of sport. In Kenya, we are rapidly expanding our footprint, bringing high-quality, innovative, and affordable sports products to diverse communities. We believe in empowering people through sport, fostering a culture of passion, responsibility, and teamwork. Our mission is to create a dynamic ecosystem where sports enthusiasts can find everything they need to pursue their athletic journeys.
Marketing Manager (Entry-Level / Graduate)
Deadline: 10 June 2025
Are you a budding marketer with a passion for sports and a drive to innovate? Decathlon Sports Kenya is looking for a dynamic, creative, and enthusiastic Marketing Manager to join our vibrant team. This is a unique entry-level opportunity designed for a university student or recent graduate ready to apply their fresh perspectives and digital-first thinking to real-world marketing challenges.
We're not looking for years of experience; we're looking for raw talent, a hunger to learn, and an unwavering commitment to making sports a part of everyone's life in Kenya. If you thrive in a fast-paced environment, love to brainstorm outside the box, and are eager to see your ideas come to life, this role is for you!
As our Marketing Manager, you'll be instrumental in shaping Decathlon's brand presence and engaging with our community across Kenya. Your responsibilities will include, but are not limited to:
- Marketing Strategy & Planning: Contribute to the development of overall marketing strategies and annual plans to make Decathlon the 1st top minded sport brand in Kenya. Identify key trends and opportunities in the Kenyan sports market to increase our brand awareness.
- Content Direction & Development: Ideate, plan, and create engaging marketing content for our website, email newsletters, in-store promotions, and other digital and offline channels.
- Digital Campaign Management: Lead the planning and execution of integrated digital marketing campaigns (e.g., seasonal promotions, brand awareness initiatives) across various online channels.You'll analyze campaign performance and recommend optimizations.
- Market Research & Insights: Conduct market research to understand the Kenyan sports consumer, competitor activities, and industry trends. Translate insights into actionable marketing recommendations and opportunities.
- Event Marketing & Partnership Support: Contribute to the planning and execution of in-store and outdoor community sports events, including developing promotional materials and communication plans. Support the identification and engagement with local sports partners.
- Cross-functional Collaboration: Work closely with our Social Media Manager, sales, merchandising, and operations teams to ensure marketing efforts are integrated, consistent, and effectively support business objectives.
● Currently Enrolled University Student or Recent Graduate (within 1-2 years of graduation): Preferably in Marketing, Communications, Digital Media, Business Administration, or a related field.
● Creative & Innovative Thinker: You're brimming with new ideas, love to challenge the status quo, and are eager to experiment with new marketing approaches.
● Digital Native: Highly proficient and comfortable with various social media platforms (Instagram, TikTok, Facebook, YouTube are a must). Experience with content creation tools (Canva, CapCut, basic photo/video
editing software) is a strong plus.
● Passion for Sports: You don't need to be an elite athlete, but a genuine enthusiasm for sports and an understanding of the local sports landscape is essential.
● Excellent Communication Skills: Strong written and verbal communication in English and Swahili. Being conversant with French will be an added advantage.
● Proactive & Self-Motivated: You take initiative, are eager to learn, and can manage your time effectively to meet deadlines in a dynamic environment.
â—Ź Team Player: You enjoy collaborating with others and thrive in a supportive, high-energy team setting.
â—Ź Problem Solver: You approach challenges with a positive attitude and a willingness to find solutions.
â—Ź A Launchpad for Your Career: This is an incredible opportunity to gain hands-on experience and make a
significant impact in a rapidly growing international company.
â—Ź Mentorship & Development: Work closely with experienced professionals who will guide and support your
growth.
â—Ź Dynamic Work Environment: Be part of a passionate team that lives and breathes sports.
â—Ź Exposure: Gain exposure to various aspects of retail marketing, brand building, and community engagement.
â—Ź Competitive Compensation: Attractive remuneration package commensurate with experience and
qualifications.
â—Ź Employee Discounts: Enjoy great discounts on Decathlon's wide range of sports products!
Ready to Make Your Mark?
If you're a creative, sports-loving individual ready to bring your fresh ideas to life and grow with a leading global brand, we want to hear from you!
To Apply: Please submit your CV to [email protected] along with a cover letter explaining why you are the ideal candidate for this role and how your passion for sports and creativity align with Decathlon's mission. We encourage you to include a link to your online portfolio, social media presence, or any creative work you're proud of (e.g., short videos, graphic designs, written content) that showcases your skills.